Brad and Deb Schepp

Writers, Speakers, and Consultants

Things you Didn't Know About eBay

EBay Needs a Top-Gun PR Person pronto!

If there was ever a company in need of a top-gun PR
strategist it’s eBay.

Some recent examples of issues the company mishandled from a
PR viewpoint:

Craigslist “battle”: eBay already faced a tremendous
handicap when pitted against Craigslist. Craigslist is cool; eBay isn’t.
Correct or not, Craigslist seems like there’s one guy behind it, it’s friendly,
and less concerned about money than it is about providinga great product. eBay, well, I don’t need to
go there. So when eBay starts making demands of Craigslist, it better be ready
to handle a PR challenge.

PayPal Only: The rumors that eBay will begin to only accept
PayPal as payment for transactions rankled sellers, in particular. No one likes
the feeling that their options are narrowing.Yet what exactly are eBay’s plans here? They seem to change day-to-day
as the company reacts to those rumors.

Sellers Strike: Sellers planned two major “strikes” in
response to announced changes (regarding feedback, default search results, etc.
etc.)The media jumped all over this
story. It was juicy, so that’s understandable. (Incidentally, the May strike
seems to have worked if you look at the numbers. Listings dropped like a rock
when the strike began.)

These are far from the only PR challenges eBay has recently
faced.

If you look at the positive media stories about eBay (and
they’re getting almost impossible to find), they almost always involve cool or
zany auctions, like the bat mobile being up for auction.That’s where eBay has a PR edge. That’s
old-school eBay. So there’s something for a smart PR strategist to hang her hat
on.

While we can’t go back in Internet time to 2000, eBay can
operate more effectively in today’s environment. And one way it could do that
would be by communicating more effectively. Top-Gun PR star, where are you?

Our Books

Careers
How to locate jobs, as well as gather information for the one you have, using social media.
E-commerce and Social Media
Making money with YouTube videos
E-commerce
Top tips for success as an Amazon seller from the pros themselves.
Business
The Second Edition of eBay PowerSeller Secrets is packed with up-to-date tips in effectively running a eBay store, selling and shipping internationally, finding little-known sources for products, advertising your wares, managing inventory, collecting payments, keeping records, and much more.
The inside scoop on getting the most from eBay, for both buyers and sellers alike! Short on boring descriptions, long on snappy stories, tips, and fun facts.
Business/Sales
Based on interviews with hundreds of PowerSellers, a fresh compendium of the best ideas we could uncover for growing your eBay business.
Popular Culture
Facts and figures about TV through the decades, with fabulous full-color print ads.
Telecommuting/Careers

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