Kick Ass Social Commerce for E-preneurs: It’s Not About Likes--It’s About Sales
Here's Amazon's edited description of this book, which Deb wrote with e-commerce brainiac, John Lawson.
It’s not about Likes—it’s about sales.
You’re not alone. Almost all businesses are marketing online these days—everyone tweets, posts to social networks, and blogs. What you’re doing now is not enough to make your business stand out.
Forget what “social media gurus” tell you. Being active on social media and being successful in social commerce are not the same. Simply getting a bunch of followers or Likes doesn’t cut it anymore.
In Kick Ass Social Commerce for E-Preneurs, award-winning digital media strategist John Lawson and bestselling author Debra Schepp give you a straight-shooting, no-holds-barred guide to social commerce. In other words, they show you how to make money online using social media.